From http://www.casaasia.eu/actividad/detalle?id=213072 (in English)
Casa Asia and Confucius Institute, in collaboration with Barcelona Activa, are organizing a training session on “Business, Company and Protocol in China” scheduled for Tuesday 25th March 2014, from 9:30am to 14:00pm. The event will take place at the headquarters of Barcelona Activa – Incubadora d’empreses Glòries, Llacuna street, 162-164, in Barcelona. A recent announcement has noted that registration has reached room’s capacity and there are no further seats available.
Due to an increase in the economic and cultural relationships between China and Europe, the number of opportunities at professional, enterprise and business levels is also on the rise. This requires to bridge de gap between cultures and, with this in mind, Casa Asia and Confucius Institute in collaboration with Barcelona Activa have organised a free training course for business people and professionals in Barcelona. A similar event will take place in Madrid one day earlier.
Introduction: A general vision of business relations between China and Europe
The transition of the Chinese business world: economy and company management
- Doing business in current China.
- Business organization.
- Foreign entrepreneurs in China.
- Investigation in distribution and marketing processes.
- Study cases
Coffee Break & Networking
Key points for intercultural communication to do business
- Intercultural communication from a general perspective.
- Management of human resources.
- Specific aspects of intercultural business management in the Chinese case.
- Beyond the concept of guanxi: interpersonal and professional relationships.
- Non-verbal language, greetings and introductions.
- Analysis of particular situations.
Welcome speech in Barcelona
Mario Rubert, Director of International Promotion of Barcelona City Council
Montserrat Riba, Secretary General of Casa Asia
Àngels Pelegrín, Co-Director of Confucius Institute of Barcelona
Eunsuk Hong, lecturer of Business & Management in China, School of Oriental and African Studies (SOAS), London University
Antonio Liu Yang, lawyer, university professor and founder of Mediterrasian Consulting
The lectures of the course will be delivered in English and Spanish.